Marking 60 Years Of The E-Type

2021 marks the diamond anniversary of one of the most acclaimed and admired cars in automotive history – the legendary Jaguar E-type and we plan to celebrate this magical 60-year milestone in style at Syon Park in April.

When launched in 1961, the quintessential Jaguar sportster not only set new standards in automotive design but defined its generation. Described as ‘the most beautiful car ever made’ by none other than Enzo Ferrari, the eye-catching catwalk model epitomised the spirit and glamour of the Swinging Sixties.

As London started to swing, the E-type quickly became every bit as synonymous with the fun-loving cultural revolution as The Kings Road, Carnaby Street, the mini skirt, Biba and The Beatles. No wonder then, that it became so fashionable and the car of choice for all the major top celebrities, whether movie stars, supermodels, sporting heroes or chart-topping pop stars. Famous early E-type owners included Tony Curtis, Peter Sellers, George Harrison, Charlton Heston, Bridget Bardot, Frank Sinatra, George Best and Princess Grace… not to mention Austin Powers!

Adding further pertinence to the landmark celebrations, the springtime weekend of The London Classic Car Show in fact falls very close to the seminal sportscar’s actual birth date. It was in March 1961 that Jaguar caused a sensation by unveiling the British beauty at that year’s Geneva Motor Show. Quite apart from its film star looks, the dazzling two-seater coupe offered 150+mph performance for a fraction of the price of rivals with similar gusto.

To mark the 60th anniversary, a number of very special E-type displays are being curated, with dedicated dealers, restorers and specialists are also being invited to join the party along with the country’s leading Jaguar car clubs. It’s a birthday celebration not to be missed!